global trade intelligence

iPhone6 lifetime tail plug problem,global trade intelligence Apple forced to compensate Recently, hundreds of users filed a lawsuit against Apple, accusing Apple of having defects in the design of iPhone6, resulting in the final The problem of body and tail insertion requires Apple to compensate for the loss. This incident has once again caused controversy about how enterprises should treat consumer rights and interests. It is understood that after the iPhone6 was launched in 2014, it soon had a lifetime tail plug problem. The existence of this problem means that users cannot charge or connect peripherals. Because the iPhone6 adopts a non-standard charging and data transmission interface, users can only use Apple-authorized chargers.And the data cable, and the charger authorized by Apple is expensive, which is not in line with the market rules, and it is difficult for users to afford. Therefore, users began to appeal to Apple for rights protection, asking Apple to provide solutions or compensation. Although Apple has released some tools to broaden connector compatibility, in less than two years, users have found new lifetime tail plugging problems. This means that Apple does not solve the root cause of the problem, but continues to make consumers pay for the lifelong tail plugging problem. With the increase in claims for rights protection, Apple faced a large number of class action lawsuits involving lifelong tail plugging problems in both the United States and Europe, which eventually led to Apple's compensation for unilateral termination of sales rights and defective consumers. In response to this incident, in the first hearing of the class action lawsuit, the judge issuedWith sharp criticism, he said, "Apple cannot ignore the protection of consumer rights and interests because of the pursuit of profits. If Apple recognizes the existence of a lifetime tail plugging problem, it should not only immediately stop selling products that may have the problem, but also provide effective remedies to users who have already purchased the product. However, Apple did not take effective measures to solve the problem at the first time. Instead, it took procrastination and deception in an attempt to confuse consumers' thinking. As a result, consumers face great pressure and difficulties in the process of Apple's rights protection, which not only wastes a lot of time and energy, but also fails to get the desired results. The existence of the lifelong tail plugging problem reflects the problem that enterprises ignore the rights and interests of consumers while pursuing profits. Enterprises should be honest, responsible and innovative.Principle, actively assume social responsibility, pay attention to product quality and after-sales service, and effectively protect the rights and interests of consumers. At the same time, the government should also strengthen supervision, improve and strengthen laws and regulations related to consumer rights and interests, and protect the legitimate rights and interests of consumers. In a word, in the context of the market economy, the profits of enterprises are the foundation of their existence, but enterprises should regard consumer rights and interests as an important aspect of their own supervision and operation, rather than as a burden. On the contrary, if enterprises can truly meet the needs of consumers and maintain a stable and long-term interactive relationship with consumers, they will be able to obtain the maximum market benefits and win the trust and recognition of consumers.

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