Industry-level trade feasibility studies

List of contents of this article:

• 1,Industry-level trade feasibility studies What is a network distribution channel?
• 2, What is a distribution system?
• 3, Which distribution channel system is better
• 4, What are the advantages of regional manager distribution channels
• 5, Hotel distributionThe construction status of the channel system
• 6, What are the benefits of the construction of 020 online and offline distribution systems for enterprises

What is a network distribution channel?

As shown in the figure, the distribution channel refers to the whole channel through which products or services flow from manufacturers to consumers (users) through various intermediaries.The distribution channel is to deliver products in the right quantity, at the right time and in the right place. Physical distribution channels are particularly suitable for online marketing.

A distribution network is a collection of a series of interconnected and interdependent organizations and individuals involved in the distribution process. Through division of labor and collaboration, these organizations and individuals form a systematic network organization across enterprise boundaries, so that goods and services can be effectively transferred from producers to consumers and users.

Network distribution refers to making full use of the channel characteristics of the Internet, establishing a product distribution system on the Internet, and distributing goods to all parts of the country through the Internet. Network distribution can be divided into three forms: "agent", "agent" and "wholesale".

Hello, channel (English channel) usually refers to canals and ditches, which are channels for water flow.However, it is now introduced to the commercial field, which is known as the distribution channel (place), which means the commodity sales route, which is the circulation route of the commodity, which refers to the manufacturer's goods connected to a certain social network or agents and sold to different regions to achieve the purpose of sales.

What is a distribution system?

What is the distribution system? To put it bluntly, it is to use the concept of "distribution" to open up the relationship chain between suppliers and distributors, carry out low-cost new transformation, and obtain more traffic resources. The distribution system is to use the Internet to develop distributors and establish a perfect channel distribution system.

The distribution system refers to the organic connection between suppliers and distributors through the Internet, providing a new model for enterprise business operation and cooperation with trading partners.

Distribution fission is the main functional feature of the points exchange mall-distribution system. It can quickly create national distribution and a wide range of applications. It uses the huge WeChat friend ecology to quickly fission and convert users into distributors in a short time.

Which distribution channel system is better

1. Which distribution channel system is good? The distribution channel system has quick construction of distribution channels, low-cost distribution, online and offline integration, including the whole network distribution market, national marketing system, etc. The channel system is quite good.

2. Micro Alliance Mall. The distribution system of this software is relatively simple, and the system update is slow, which is not conducive to the rapid development of the Internet era. However, it is more suitable for those who try distribution in WeChat business for the first time and do not have a detailed understanding of distribution in WeChat business.

3. Tanma CRM Tanma CRM is an intelligent sales management system based on enterprise WeChat. It is characterized by full customer acquisition channels, automatic storage of sales leads, supporting API interfaces such as Headlines, TikTok, Tencent, Baidu, WeChat, Volkswagen, Meituan, Youzan, official website, etc., and online channels automatically Receive the Tanma CRM database.

4. The WeChat distributor city system can choose Yizuo Zhihui javashop, which specializes in system development and has rich experience. It is recommended to determine what you do before doing it, and then examine the performance and stability of the system.

What are the advantages of regional manager-style distribution channels

The advantages of hotel distribution channels: Expand sales channels: By cooperating with various websites and agents, hotels can disseminate product information to a wider audience. Improve the popularity of the hotel: let more people know about the hotel and improve its popularity.

The role of distribution channels is mainly reflected in the following aspects: improving the speed of product launch, reducing costs, promoting communication and providing flexibility. First of all, distribution channels can improve the speed of product launch. Through distributor networks and sales channels, manufacturers can push products to the market faster to meet the needs of consumers.

The channel is operated by product, so that the capital is relatively concentrated and the number of pick-up goods can be expanded. In this way, the company has more resources, the price will be relatively low, and the competitiveness in the market will be stronger. The channel is divided into products, and each channel merchant can cooperate to develop customers before.

Intensive distribution means fierce competition among channel members and high product market coverage. Intensive distribution is most suitable for convenience products. It promotes sales by maximizing the convenience of consumers. Adopting this strategy is conducive to widely occupying the market, facilitating purchase and timely sales of products.

Its main advantages are large market coverage, rapid market expansion, high customer contact rate, rapid improvement of sales performance, strong distribution support, full use of intermediaries and other advantages. Of course, it also has disadvantages, which is that it is difficult for manufacturers to control channels, and the cost is also high. The distributors are highly competitive, and distribution and promotion are not specialized.

The construction status of the hotel distribution channel system

The construction status of the Hilton distribution channel system is as follows: direct channels and indirect channels coexist: Hilton hotels not only book and sell through its own official website, hotel reservation APP and other direct channels, but also with online travel platforms, travel Cooperate with companies and other indirect channels to expand sales channels.

Data released by Hilton shows that Hilton's online direct sales channels have surpassed other distribution channels.Chris Nassetta, President and CEO of Hilton Group, revealed when releasing the fourth quarter and full-year earnings report in 2018 that the growth rate of online direct sales channels is three times that of other channels.

Intercontinental's direct channels and distribution channels are: In addition to Meituan Dianping, Intercontinental basically has distribution channels on other OTAs, including Ctrip, Where to go, Yilong, Alifeizhu and Bookings.

The increasingly complex distribution channels will bring these systemic risks to the hotel industry: increase in costs: with the increase in distribution channels, hotels need to carry out advertising, promotional activities and other marketing activities on various platforms, which will increase the operating costs of the hotel.

Disadvantages of hotel distribution channels: increaseIncrease the difficulty of management: Cooperating with multiple websites and agents requires the hotel to spend more time and energy to manage. Reduce profit margin: Distributors need to get a certain commission from hotel sales, which may reduce the hotel's profit margin.

The method of enhancing distribution channels in this type of store is to establish a high-quality official website and strengthen the management of channel managers. Create a high-quality official website: Create a high-quality official website and improve the hotel's marketing strategy. The official website provides rich information and shows every detail of the hotel. The main goal is to turn visitors into customers.

What are the benefits of the construction of 020 online and offline distribution systems to enterprises

1. O2OThe distribution channel system can assist users in finding merchants online. In addition to obtaining more comprehensive information about merchants and their services, it can also obtain cheaper prices than offline direct consumption.

2. Nowadays, there are distribution functions on the market, whether it is a micro-mall, applet or purchase, sale and storage system. The advantage of the distributor city system is that it can expand the product sales market and channels.

3. Quickly build a distribution channel. The online distribution system must have powerful functions to meet the needs of enterprises. Quickly build a distribution channel and realize online distribution, which also lays the foundation for merchants to make a good brand and help merchants attract more consumers.

4. Advantages of the distribution system: multi-channel promotion to quickly store goods. Support WeChat, QQ, Weibo and other channels to promote goods quickly.