In-depth competitor trade route analysis

List of the catalog of this article:

• 1,In-depth competitor trade route analysis The producer of Dongfeng Honda's advertising video issued a letter of apology. How did Ning Yuan respond to this matter?
• 2, Where can I find a website to download foreign car advertising videos? Thank you
• 3, Audi deleted the accused plagiarized advertisement. Did the Audi commercial cheat Andy Lau?

The producer of Dongfeng Honda's advertising video issued a letter of apology. How did Ning Yuan respond to this matter?

1. First, Yuanjia, where the video shooting location is located in Mingyue Village, is Yuanjia YUANJIA brand offline space, and commercial advertisements are not allowed to be shot without permission; Second, there is serious theft in advertising copywriting; Third, the brand Honda Automobile has grafted her life story with the car brand, and in advance Suspected of infringement without her consent.

2. And put forward his own appeal: immediately remove the video from the shelves (including but not limited to: Honda's official account, Honda dealer's official account, headline account, "qipai" official account, video account.) The brand Honda Motor and the video shooting producer Qipai apologized in public (Sina Weibo, official account, video account).

3. "They didn't look carefully and thought I took it," so they forwarded the video to the circle of friends. Ning Yuan's colleague was very angry when he saw it, so he left a message to the video author saying that it was an infringement, but the video account did not respond. On May 22, his colleague sent the advertising video to Ning Yuan, who was also very angry and posted on Weibo.

4. Even the corresponding actors were hired to show the characteristics of Honda cars. This kind of advertising Jinquan behavior generally requires short videos to be removed from the shelves, and an apology statement must be issued at the same time, because it already destroys the basic order of the market.

5. After Honda Automobile and the filming party apologized,The parties did not continue to condemn the other party on the Internet. It seems that the infringement of the other party has been forgiven. As a brand, it should pay more attention to the copyright of the advertisement, rather than stealing other people's things. The relevant enterprise must obtain the consent of the original author before citing video materials for commercial purposes.

Where can I find a website to download foreign car advertising videos? Thank you

1. Photographer's website: Some photographers or photography enthusiasts will share their own locomotive video footage on their own websites or social media. You can find them by searching for relevant keywords.

2. However, the car advertisements in it are mixed with Chinese and foreign, and are not separated. If you only need foreign ones, you have to browse by yourself.

3. Foreign video stations recommend Pixabay. Pixabay is a world-renowned gallery website and a dynamic creative community. It has millions of free genuine HD picture materials, covering photos, illustrations, vectors, videos and other categories.

Audi deleted the accused plagiarized advertisement. Did the Audi commercial cheat Andy Lau?

Why can't the two sides talk about a cooperation? It's too ugly to plagiarize from beginning to end. Some people think that this matter should have nothing to do with Andy Lau. He just read it according to the lines and certainly doesn't know that the copywriting is plagiarized. It can be seen that Huazai was cheated by Audi this time.

"If this matter is really in court, the plaintiff can generally sue Audi. Audi can request the addition of the creative agency as a defendant, and the latter can also add the copywriter of this advertisement to bear damages based on its fault. Advertising copywriting is a written work protected by copyright law.

Andy Lau himself can't tell whether the creative copywriting is plagiarized. Therefore, he also feels that this case is not in line with the situation that the advertising spokesperson must bear.

Audi's commercial advertising copywriting was accused of plagiarism, which not only affected Dior, but also implicated Andy Lau, and also infringed on the relevant rights and interests of a blogger named Mange of Peking University.