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Chery engine realizes export and Trade data-driven supply chain optimizationdevelops overseas markets With the rapid development of the global economy, the status of national brands in the international market continues to improve.Chery is one of the leaders in China's automobile industry, and the engine industry has also developed rapidly in recent years. The technical level of Chery engine is constantly improving, the quality is constantly optimized, and it gradually occupies a place in the domestic market. Under the increasingly fierce market competition, Chery has also begun to align with the international market to realize the export of engines and further develop overseas markets. I. The technical strength of Chery engine Chery has a certain technical strength in the field of automobile engines. In terms of independent research and development, Chery continues to strengthen the research and development of engine technology, introduces high-end technologies and talents, cooperates with internationally renowned automobile companies, and constantly researches new technologies to optimize product performance. In addition, Chery Engine has also carried out a number of technical cooperations around the world to continuously improve its technical strength. LaunchingIn terms of engine technology, Chery already has certain advantages and has the ability to develop engine products that are more suitable for the needs of different countries. II. Advantages of Chery Engine Export 1. Excellent product performance: Chery's engine constantly enhances quality and optimizes product performance, so that it has a better competitive advantage in the market. The product can operate stably and has high energy saving and environmental protection, which can meet the needs of the international market. Two. Reasonable price: After the Chery engine is exported, the price of its products is relatively low due to the relatively low domestic labor and production costs. Moreover, through mass production, Chery can gain more advantages in terms of cost, and the price has a certain international competitive advantage. 3. Good service system: Chery has perfect after-sales service in the domestic automobile market.The service system has a good logistics and support system, and can win the recognition of more consumers in the international market and improve the market share through a perfect after-sales service system. Four. Improve brand influence: As one of the leaders in China's automobile industry, Chery's brand influence continues to increase. After the engine is exported, the Chery brand will go deeper into the international market, improve the influence and reputation of the brand, and further enhance the market competitiveness. III. Challenges faced by Chery engine export 1. Improvement of technical level and quality: In the international market, consumers have very high requirements for the quality and technical level of engines. In order to meet the needs of users in different countries, Chery needs to constantly improve its technical level and quality and enhance its market competitiveness. Two. Affected by the international trade protection policy: At present, the worldTrade protectionism among countries is strengthening, and Chery engine exports will inevitably be affected by international trade protection measures. Reducing prices and improving product competitiveness will be the solution. 3. Foreign trade form and export market selection: For Chery, facing a situation where the overseas sales situation is not very clear, it is crucial to choose the right export market and the right export form. IV. Channel selection for Chery engine export 1. Independent export: Through independent research and development, production and sales, Chery can better understand the needs and conditions of the international market, and choose the appropriate export market and direction. Two. Cooperation with foreign companies: Chery Engine can cooperate with foreign companies to find suitable agents or sales representatives, which can assist Chery in developing overseas markets. 3. Choose the right outletLocation: Chery engines should choose export markets that meet their own conditions and advantages to better meet consumer needs and improve market share. V. Conclusion Chery engine exports will certainly face various challenges, and it is not easy to occupy market share in the international market. However, with the development of China's automobile industry, Chery has a good foundation in improving research and development technology and product quality. Independent export can better grasp market opportunities, and choosing a suitable international market and export mode is an essential policy. I believe that with Chery's continuous efforts to optimize the technical quality of the engine and improve the after-sales service system, the export of Chery engines will become more and more stable and reliable, and achieve the sustainable growth and development of the global market.
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